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Do not expect to reap the same benefits from online car buying sites as the local car dealership. Depending on the location of a car dealership, dealer incentives vary by region. For instance, the national incentives posted on the Cars.com Website represent a wide scope of offers. As a result, consumers do not have a way of knowing if the precise incentives are extended at their local car dealership.
Quite often, manufacturers offer dealer incentives for the following reasons:
- To inspire car dealerships to compete against each other
- As a way of rewarding a car dealership for meeting a specific sales goal
- To move slower-selling models or stock
As a result all dealer incentives are not created equally; however they can benefit customers by leaving some room to bargain or negotiate the purchase price of the car. It's a primary reason, online car buying research is very important.