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An important part of deciding what new car dealer to conduct business with is that dealership's reputation for service after the sale. If you are wondering about a dealer's reputation, check out DealerRater.com. While certainly not an exhaustive resource, the database includes reviews of dealerships by actual customers. You can search for dealers by state and manufacturer (you can also write your own review if you are so inspired).
Another resource that can help you find out about a dealer is the Better Business Bureau (BBB) in the area where the dealership is located. You can find out if there have been any complaints lodged against the dealer and whether the dealer resolved them satisfactorily. Visit the BBB's Web site to find an office in your area.