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If you are looking for a new car dealership in, say, Chicago, you could do a Web search on "new car dealer Chicago." However, what's to say the results you turn up are reliable? Instead, go to any one of the well-established, reliable auto sites such as Autotrader.com, Car.com, or Vehix.com. There, you can simply enter your zip code and the make and model of the car you are looking for. In a matter of seconds the site will provide you with a list of dealers in your local area that deal in that style car.
One thing to beware of is that there may be other, equally reputable dealers in your local market that are not included in the list (that is because dealers join these networks as part of an overall marketing effort). It is possible that a great dealer with outstanding selection and values simply has enough traffic on the lot that he doesn't need Internet referrals.