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December 12, 2008, Newsletter Issue #172: Tips on Dealer Incentives
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Tip of the Week
Depending on the location of a car dealership, dealer incentives vary by region. As a result, consumers do not have a way of knowing if the precise incentive is extended at their local car dealership.
Quite often, manufacturers offer dealer incentives for the following reasons:
-- To inspire car dealerships to compete against each other to move slower-selling models or stock.
-- As a way of rewarding a car dealership for meeting a specific sales goal.
As a result all dealer incentives are not created equally; however, all may benefit customers by leaving a little bargaining room.
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