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Q: How much room does a dealer have to negotiate on price?
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Haggling on Price
Haggle those hagglers! Not sure how much room there is to haggle on a price when buying a new car at the auto dealership? Keep in mind that the dealer's invoice price is the actual price that the dealer paid for the car and the sticker prices (or what the dealer is asking for the car) are generally marked up anywhere from 10-20% over the dealer's invoice price.
*Experts recommend you negotiate a final price that is no more than 5% above the dealer's invoice price.